Sure, some ad agencies have a PR department. Some generic communications shops have a hand in, well, everything under the sun, from advertising to direct mail to graphic design to branding. And some marketing firms tout a single public relations specialist. But none of them are D+P.
We know better than anyone how to keep our clients in the papers, on the radio and in front of cameras – and at times, how to keep them out of the paper, off the radio and away from the camera. (In fact, some of our best work you’ve never seen.)
Sometimes our focus includes the media. Other times we develop targeted communications programs to reach specific audiences – from customers to elected officials to community members to employees. All with the intent of reaching our client’s desired outcomes.
Above all, we love what we do and we have close and lasting relationships with our clients. We serve as their advisors and biggest advocates. Part of our role as an agency is to develop new and creative ideas and strategies, but also to execute tactics that make sense and support the strategy.
How do we do it? Read on.